I’ll add the spark to your ideas!

From award-winning two-dimensional exhibit design to marketing planning, responsive websites to social media strategy, memorable business identity, enticing posters and eye-catching ads, media awareness campaigns, public and internal communication pieces…


Perhaps you need assistance with editing your writing or grant/project applications, translation [Dutch to English and vice versa], or other time-consuming undertakings – I’ll add the finishing touches to your work.

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Alexandra Hatcher, Consultant Calgary, AB | logo, website, business card, ads, retractable banner, and other print materials

Canmore Museum, AB | museum shop product branding

Galt Museum & Archives Lethbridge, AB | two-dimensional exhibit design [including for the newly reopened Fort Whoop-Up], marketing planning, website updates, fundraising materials

Hatlie Group, AB | website, client projects, brand-related graphic elements

Jim Cullen Consulting Services, Calgary, AB | logo, website, business card and other print materials

Lethbridge Counselling Services, AB | website update external-link-icon-9 – “Thank you so much for overhauling our website! It was much needed and much appreciated…it looks really good on mobile which was our main goal.”

Martin Humphries, Gabriola, BC | Cover and social media concepts for The Cost of Loving external-link-icon-9, a six-volume self-published book series; the novella Fun Is On Its Way; the new series The Plague Years to be released in 2020; and Boy, Oh, Boy!, currently in the works.

Musicalmania! Production Company external-link-icon-9, St. Albert, AB | Logo redesign, marketing assistance for 2020 stagings of Hey, Riel! in Edmonton and Calgary, including website revamp, social media direction, media kit and releases, school pre- & post-show activity book updates, COVID-19 communications

Purple Aspen Inc., AB | website update external-link-icon-9

Shosholoza – Monica Knight Gabriola, BC | marketing Monica: website and promotional materials refresh, social media updates, eNewsletter; project assistance

Spiritual Directors Lethbridge, AB | website external-link-icon-9


Alberta Museums Association | Communications & Social Media Policy update, 2017 Annual Report redesign coordination

Artistek Finishes Inc. 
Calgary, AB| company website external-link-icon-9 – “Thank you so much! We are very happy with the site.”

Belinda Crowson  Lethbridge, AB | Municipal election signage, information cards

British Columbia Museums Association external-link-icon-9 | Small Museums Toolbox, The Basics of Exhibit Panel Design tips, resource list, templates, webinar

Cactus Corridor Economic Development Corporation Hanna, AB | Case for Support

Fernie Museum & Archives, BC | two-dimensional exhibit design, event and program posters, print ads, web ads, festival guide, museum shop branding

FreshVoice – Suzanne Paschall Seattle, WA | social media and website assistance

Lethbridge and District Horticultural Society, AB | display panels, logo refresh

Lethbridge Historical Society, AB | exhibit panels, InDesign book template

Orange Tree Design Studio, SK | new website external-link-icon-9

Zulu Guru Gardening Services, BC | business card, business flyer, magnetic car signage

Playgoers of Lethbridge, AB | poster, invitation

Volunteer Lethbridge, AB | Brochure refresh/redesign


Visitor Services, Legislative Assembly of Alberta Edmonton, AB
Chinook Country Tourist Association
 Lethbridge, AB
Okotoks Art Gallery, AB
Jewish Museum & Archives Vancouver, BC

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one match fire started in Lethbridge, Alberta in the fall of 2012. I am now one match fire off-the-grid on a small west coast island in British Columbia, accessible by self-propelled means – a great adventure! Since moving here I have worked remotely with a number of clients, mainly using the power of the sun.

I am on a quest to learn more about the traditional Coast Salish territory and the Snuneymuxw, Lyackson, Penelakut and other Hul’qumi’num people whose unceded land I live on, and what I can do to respect the land and play a role in reconciliation. An important online resource is Native-Land.ca 


Award-winning graphic design and communications have been at the forefront of my work for more than 25 years. I am well-versed in and have lectured on building awareness campaigns both on and offline, creating all forms of frontline and behind-the-scenes communication materials, and specialize in two-dimensional exhibit design.

I am particularly fond of working with museums and non-profits, with 22+ years experience in all aspects of public engagement for two cultural institutions on the prairies.

As Marketing/Communications Officer at the Galt Museum & Archives in Lethbridge [2004-2015] I was responsible for the communication of, networking about, and design work around all its goings on. I worked in a similar capacity as Head of Public Relations at the Southern Alberta Art Gallery [1992-2003].

I hold a BFA [Art] from the University of Lethbridge. My graphic design work started at the campus newspaper The Meliorist with editorial cartoons and ad design, then as production manager/layout artist. I now dabble in wet felting, knitting, illustration, swimming and kayaking, and homesteading.

You can read my sporadic musings about living off-the-grid at nine-lives-off-the-grid

And here is a handy reference on building a one match fire

I credit my mom Trudy (1934-2019) for her tenacity – getting a fire started with a single match is a form of art! She taught me the foundations of preparing a one match fire: gathering the perfect selection of tinder and kindling, building up a solid structure around it with just the right amount of wood, leaving enough space for air to circulate… the reward of this care and attention informs my work. I will always be grateful for her guidance and zest for life, and for the sage advice and creativity my dad Wim (1929-2004) provided – I miss the spark in his eyes!

ONE MATCH FIRE inspiration
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I’d be happy to speak with you
about your design or editorial needs.
You can reach me at

(250) 740-1540 | onematchfire [at] icloud.com

Use this form to request a quote: