Hatlie Group


Alberta-based consultants Alexandra Hatcher [Alexandra Hatcher Consulting] and Crystal Willie [Purple Aspen Inc. external-link-icon-9] teamed up to form Hatlie Group, a consulting firm specializing in making a difference for heritage and cultural organizations. Initially joined by Associates Anna Rebus, Trisha Carleton, and Rhonda Kronyk, they debuted Hatlie Group at the 2019 Canadian Museums Conference in Toronto. Hatlie Group has since expanded with the addition of two more Associates, and an impressive client list. Their success is reflected in the recently refocused website.

branded graphics

Among a number of business-related visuals, Hatlie Group’s unique approach to sustainability planning includes specific tools which are represented graphically – these were created from a facet of the star in their [supplied] logo:

client projects

Hatlie Group’s clients have lined up, as has my design work for the projects, including:

  • Alberta Aviation Museum Interim Sustainability Report, Business Plan
  • Calgary Stampede [SAM Centre] briefing document, PowerPoint presentation
  • Jasper Historical Society Business Plan
  • The Fort Museum Business Plan
  • The Hangar Flight Museum Sustainability Strategy

Crystal and Alexandra in Paris | Hatlie Group image